Blue Lagoon, the North East new media company behind the successful interactive online Television Buying Guide .co.uk, have just announced the launch of their sister site the Gadget Buying Guide .co.uk. The launch has been timed to service the uplift in online traffic at Xmas and the New Year when consumer spending is at its highest for best selling consumer electronic goods such as mp3 players, sat nav devices and digital cameras.

David Jones, Founder of the Buying Guide series, explains "The general public's interest in seeking out information and independent buying advice for the latest consumer electronic goods continues to grow at a relentless pace. Advances in technology combined with fantastic looking designs and lower pricing mean that consumers are now prepared to buy the latest gadgets at a greater frequency as an expression and promotion of their own personal values and self image. The recent intense media and consumer interest in the Apple iPhone and the relaunch of the iPod series demonstrates how such electronic devices can hold so much importance in peoples lives. Gadgets have now become the essential tools in dealing with today's digital world as well as offering modern ergonomic designs that look seriously cool."

"The Gadget Buying Guide recognises this important insight by incorporating product design, lifestyle usage and product pricing as part of our successful 3 step approach that helps people to simplify their decision making process when buying the latest gadgets. The website is also further supported by a 5 star product rating system that is driven by our own offline and online surveys that collect independent ratings from existing gadget users."

The success of the Television Buying Guide (funded by the Grow Your Business e-Commerce Development Fund in 2006) has allowed Blue Lagoon to develop and extend their business model across a series of online buying guides. These guides now generate revenue streams through the referral of large numbers of prospective buyers to online services that support the sales of consumer electrical goods. The costs of developing and marketing the online Buying Guide series are now being fully funded through organic growth.

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